# Overview

### What is Live Chat? 

It is one feature that allows you to have text-based conversations with visitors visiting the company's media properties like the Website, WhatsApp number, or Facebook page.

### Why use Live Chat? 

It is a simple yet very effective recipe for improving customer service and loyalty. It allows you to: 

* Personalized conversations with humans
* Monitor conversations in real time
* Monitoring agents
* Proactive outreach
* Quick response to questions about the product or the service