Overview

It is the platform that allows you to communicate with your customers on WhatsApp at scale

WhatsApp provides you with programmatic access to send and receive messages, automate interactions & integrate WhatsApp messaging into your existing system and workflows.

Key Features of using WhatsApp Business API include:

  • Messaging: You can send various types of messages to customers, including text, images, documents, and media files

  • Templates: Allows you to create templates for structured messages & send them to visitors or customers for common use cases like order confirmations, appointment reminders, shipping notifications, etc.

  • Two Way Communication: You can engage in two-way communication with your customers & also allowing you to respond back to your customer inquiries, providing support & addressing their needs.

  • Automation: With the help of the API, you can automate the message responses using predefined rules and logic to ensure quick and efficient customer service

  • Rich Media: You can leverage the rich media features such as sending images, videos, and interactive buttons to enhance customer interactions

  • Account Verification: Allows you to verify your customer accounts by adding credibility and authenticity in your communication with the customers

  • Integration: APIs can be integrated with CRM platforms & chatbot frameworks to streamline business processes and provide seamless customer service

What providers does Swiftsell support for WhatsApp Business API?

Swiftsell has integration with the following providers for WhatsApp Business API;

  1. Meta

  2. 360Dialog

  3. Twilio

  4. Unifonic

  5. GupShup

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