# Overview

WhatsApp provides you with programmatic access to send and receive messages, automate interactions & integrate WhatsApp messaging into your existing system and workflows. 

Key Features of using WhatsApp Business API include: 

* **Messaging:** \
  \
  You can send various types of messages to customers, including text, images, documents, and media files<br>
* **Templates:** \
  \
  Allows you to create templates for structured messages & send them to visitors or customers for common use cases like order confirmations, appointment reminders, shipping notifications, etc. <br>
* **Two Way Communication:**\
  \
  You can engage in two-way communication with your customers & also allowing you to respond back to your customer inquiries, providing support & addressing their needs.\
  &#x20;
* **Automation:** \
  \
  With the help of the API, you can automate the message responses using predefined rules and logic to ensure quick and efficient customer service<br>
* **Rich Media:** \
  \
  You can leverage the rich media features such as sending images, videos, and interactive buttons to enhance customer interactions<br>
* **Account Verification:** \
  \
  Allows you to verify your customer accounts by adding credibility and authenticity in your communication with the customers  <br>
* **Integration:** \
  \
  APIs can be integrated with CRM platforms & chatbot frameworks to streamline business processes and provide seamless customer service<br>

{% hint style="info" %}
It's important to note that the WhatsApp Business API is separate from the regular WhatsApp application used by individuals. The API is designed specifically for businesses and requires approval from WhatsApp or Facebook before it can be used.\
\
Businesses interested in using the WhatsApp Business API, typically need to apply for access and adhere to specific guidelines and policies set by WhatsApp or Facebook.
{% endhint %}

### What providers does Swiftsell support for WhatsApp Business API?&#x20;

Swiftsell has integration with the following providers for WhatsApp Business API;&#x20;

1. Meta&#x20;
2. 360Dialog
3. Twilio&#x20;
4. Unifonic
5. GupShup

{% hint style="info" %}
To get the WhatsApp Business API for your business, you can either buy it directly from the above providers or send us an email at `support@swiftsell.biz` and our team will source it out for you at the best prices
{% endhint %}


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