# Overview Outbound bot is the marketing or sales initiative in which a company invest to reach out to their potential customers or clients proactively. It allows you to contact individuals or businesses via WhatsApp to promote a product, service, or special offer. Outbound bot helps in executing planned campaigns by businesses to generate leads, increase sales, or build brand awareness. ### What are the types of Outbound bots I can build with Swiftsell? There are two types of outbound bots that can be built with Swiftsell; 1. One Off Campaign 2. Ongoing Campaign --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.swiftsell.biz/outbound-bots/overview.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.